– You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some of the most popularsites out there on the web. Even Snapchat, even thoughInstagram is crushing it,it’s still doing really well. They have over a hundredmillion active users daily. But as a beginner all of thisis overwhelming and complicated. So how do you start?Hey everyone I’m Neil Patel,and today I’m gonna sharewith you how to get startedwith social media as a beginner. The first thing you need to do is pickthe right social network. Yes there’s a lot of them. Whether it’s Facebook,whether it’s LinkedIn,whether it’s Twitter, it’s up to youon which network you want to be on. You could be on all of thembut if you’re in all of themyou’re not gonna spend enough timeto make these profiles amazing. You don’t want half-assing. In other words you don’twant to be on LinkedInand do a mediocre job. You don’t wanna be on Facebookand do a mediocre job. It’s better to not be on themthan it is to do a mediocre job. Because doing a mediocrejob will get you no reach,I kid you not. Social media five, six yearsago was way easier to leverageto get traffic from. Nowadays their algorithms are so strictbecause there’s so much competitionthey’re looking for the cream of the crop. In other words if you’renot the best of the bestyou’re not gonna do well. So you need to pick theright social network. And what’s right for memay not be right for you. So the way you pick the social networkis look up what space you’re in. If you’re in B2B the chances are LinkedInis gonna be the bestsocial network for you. Twitter is also anothergood social network for B2Bbut LinkedIn typically is better. If you’re in B2C,Facebook does really well,Instagram does really well,YouTube does really well. Funny enough YouTube worksfor both B2B and B2C. Now here’s the thingyou also have to look atwhat content type do you like creating. Are you someone who’sreally good with videos. If so you probably want tostart with YouTube or LinkedIn. Facebook is much more competitive. YouTube you can get the longevity,even if you don’t have an audienceyou don’t have a subscriber pool,you can get more traffic over time. Because Facebook peopledon’t really search on there. YouTube people perform searchesall day long for videos. And your videos can continually get viewsif you rank higher. If you’re going after older demographic,Facebook is amazing. If you’re going after younger demographicInstagram and Snapchat are amazing. So now that you have a rough ideaof which social network to go afterand if you’re still unsurejust leave a comment belowtell me your business and I’ll help answerthe question for you. So that way you’re using the rightsocial network from day one. But now that you have a right one,the second thing you need todo is start creating content. Yes you’re like hey I have nofriends, I have no following. It doesn’t matter no one’s gonna followif you don’t have any content. So start creating content. That starts off withcompleting your profile. Facebook, Twitter, Instagramall of them they have profiles. You need to completeeverything from a usernameto your email address to areally proper nice image,to a description of whoyou are or your company. If you don’t complete your profileyou’re not giving peoplea reason to follow. And when you’re completing your profiletalk about the benefits that peopleare gonna experience from following youor subscribing to your page. But as I mentioned it’sall about creating content. So it starts with the profileand then it gets to content. If you’re not sure what content to create,you need to check out your competition. You all have competitors. Even if you’re in a new spacelike let’s say you’re Uberand you’re revolutionizingthe taxi industrywhere your competitionwould be the taxi industry. So you look at what is mycompetition doing on social media. Now I know Uber is already around,they’re a multi-billion dollar company. But give me example onif I was creating uberfrom day one that would be my competition. You look at your closest competitors. It could be in direct competitionbut still your closest competitors. You wanna see what contentis doing for well for them,and what contents not. That’ll give you idea ofwhat you should do more ofand what you shouldn’t is much of. If you don’t know how to create content,it could be as simple as status updates,you pulling out your phonerecording a video of you. Sharing some links. And if you’re not sure what links to shareyou can go to buzzsumo. com. Type in any keywords from your industryit’ll show you all the popular articles. That shows you whatpeople like on Facebook,Twitter all the socialsites which will thengive you an idea of what kind of contentwill resonate with that socialnetwork and what doesn’t. Now that you’re creating content,the next thing you need todo is build a connection. And you need to build aconnection with people,it’s a social network. Just because you’re on a computerdoesn’t mean you’re notconnecting with humans. So make sure you’refriending all the peoplethat you know, following them. You’re engaging, rightyou’re building connections. So if it’s your friend already,like there’s someonethat you know in person,you can just invite themto friend you on Facebookor follow you on Twitter. If it’s someone you don’tknow you’re gonna haveto work more to build that connection. And here’s how you do this. You go and look for allthe people in your spacewho are putting status updates post. If they have questions respondto them, help them out. If they have articlesfeel free and share themif you think they’re valuable, right?You can repost, re-share,whatever it may be. If there’s other people onthese channels, fan pagesthat are related to your industryeven it’s your competitorsand they’re asking questionsyou can respond to them, help them out. That’s how you build a connection. Even when you’re posting on your own page,when someone responds witha question or a comment,you should acknowledge that they’re there. Thank them for leaving a comment. Respond when they have a question. That’s how you engage. And what I found isover time as you engagewhat you’ll see is a lot of peoplewill come back over to yoursite, they’ll follow you. You’ll engage deeply with themand they’ll become aloyal diehard follower. It’s not just about growing your numberand having 1,000 followersor 10,000 followers. Which then gets me into my last tip. And the last tip is don’tgo for follower count. It’s all about having valuableconnections, personal ones. Because if your first100 fans or followersaren’t that engaged with you,all these social networkshave it in their algorithmswhere they’re looking at a percentage. So if you have a millionfans but only 1,000 engagethey’re like whoa this isa terrible engagement rate. We shouldn’t show your content to anyone’cause no one likes it. But if you had a hundred followersand every single one liked it, shared itand commented, they didall three of those things,social networks likeFacebook are gonna be like,this content is amazingit needs to go viralbecause everyone loves it. So it’s not about havingthe most amount of fans,it’s about having the mostamount of engage fans. If someone’s not gonnaengage you don’t want them. Don’t just pay models to talk about youso you can get more followers. It’s about having the mostrelevant diehard fans. And I know as I said thatwas maybe the last tip,but here’s one more bonus tip for you. Don’t push people to yourbusiness from day one. Within three months orsix months by all meansyou can start talking about your business,slowly mentioning it. Try to get people over toyour site and us customers. You can do simple thingslike just sharing a link. But you don’t wanna do that from day one. Why would you wanna promote your businesswhen no one’s followingyou, they’re not engaged. If you walked up to a randomstranger on the streetand you said, „Hey my name is John. „I know that you buy toilet paper“because everyone uses toilet paper. „Would you like to buy my toilet paper?“They’re gonna be like,„You’re crazy, who are you?“We don’t want to buy anything for you. „You need to build a connection. No one’s gonna buy from youuntil you build that relationship. So don’t promote your businessuntil three to six months. I’m to the extreme in which I like waitingnine months to a year. But again you can do itwithin three to six months. If you’re doing advertising from day one,you can promote your business instantly. But if you’re trying to buildup everything organically. You can’t promote yourbusiness from day one. So that’s it if you’re still confusedon how to get started with social media,leave a comment below I’llanswer, I’ll help you out. If there’s anything I can do to help youjust let me know. I truly am here to help you succeed. Thank you for watching. Please comment, share, like,and tell other people about this video.