How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)

– You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some of the most popular
sites out there on the web. Even Snapchat, even though
Instagram is crushing it,it’s still doing really well. They have over a hundred
million active users daily. But as a beginner all of thisis overwhelming and complicated. So how do you start?Hey everyone I’m Neil Patel,and today I’m gonna share
with you how to get startedwith social media as a beginner. The first thing you need to do is pickthe right social network. Yes there’s a lot of them. Whether it’s Facebook,
whether it’s LinkedIn,whether it’s Twitter, it’s up to youon which network you want to be on. You could be on all of them
but if you’re in all of themyou’re not gonna spend enough timeto make these profiles amazing. You don’t want half-assing. In other words you don’t
want to be on LinkedInand do a mediocre job. You don’t wanna be on Facebook
and do a mediocre job. It’s better to not be on themthan it is to do a mediocre job. Because doing a mediocre
job will get you no reach,I kid you not. Social media five, six years
ago was way easier to leverageto get traffic from. Nowadays their algorithms are so strictbecause there’s so much competitionthey’re looking for the cream of the crop. In other words if you’re
not the best of the bestyou’re not gonna do well. So you need to pick the
right social network. And what’s right for me
may not be right for you. So the way you pick the social networkis look up what space you’re in. If you’re in B2B the chances are LinkedInis gonna be the best
social network for you. Twitter is also another
good social network for B2Bbut LinkedIn typically is better. If you’re in B2C,
Facebook does really well,Instagram does really well,
YouTube does really well. Funny enough YouTube works
for both B2B and B2C. Now here’s the thing
you also have to look atwhat content type do you like creating. Are you someone who’s
really good with videos. If so you probably want to
start with YouTube or LinkedIn. Facebook is much more competitive. YouTube you can get the longevity,even if you don’t have an audienceyou don’t have a subscriber pool,you can get more traffic over time. Because Facebook people
don’t really search on there. YouTube people perform searches
all day long for videos. And your videos can continually get viewsif you rank higher. If you’re going after older demographic,Facebook is amazing. If you’re going after younger demographicInstagram and Snapchat are amazing. So now that you have a rough ideaof which social network to go afterand if you’re still unsure
just leave a comment belowtell me your business and I’ll help answerthe question for you. So that way you’re using the rightsocial network from day one. But now that you have a right one,the second thing you need to
do is start creating content. Yes you’re like hey I have no
friends, I have no following. It doesn’t matter no one’s gonna followif you don’t have any content. So start creating content. That starts off with
completing your profile. Facebook, Twitter, Instagram
all of them they have profiles. You need to complete
everything from a usernameto your email address to a
really proper nice image,to a description of who
you are or your company. If you don’t complete your profileyou’re not giving people
a reason to follow. And when you’re completing your profiletalk about the benefits that peopleare gonna experience from following youor subscribing to your page. But as I mentioned it’s
all about creating content. So it starts with the profile
and then it gets to content. If you’re not sure what content to create,you need to check out your competition. You all have competitors. Even if you’re in a new space
like let’s say you’re Uberand you’re revolutionizing
the taxi industrywhere your competition
would be the taxi industry. So you look at what is my
competition doing on social media. Now I know Uber is already around,they’re a multi-billion dollar company. But give me example on
if I was creating uberfrom day one that would be my competition. You look at your closest competitors. It could be in direct competitionbut still your closest competitors. You wanna see what content
is doing for well for them,and what contents not. That’ll give you idea of
what you should do more ofand what you shouldn’t is much of. If you don’t know how to create content,it could be as simple as status updates,you pulling out your phone
recording a video of you. Sharing some links. And if you’re not sure what links to shareyou can go to buzzsumo. com. Type in any keywords from your industryit’ll show you all the popular articles. That shows you what
people like on Facebook,Twitter all the social
sites which will thengive you an idea of what kind of contentwill resonate with that social
network and what doesn’t. Now that you’re creating content,the next thing you need to
do is build a connection. And you need to build a
connection with people,it’s a social network. Just because you’re on a computerdoesn’t mean you’re not
connecting with humans. So make sure you’re
friending all the peoplethat you know, following them. You’re engaging, right
you’re building connections. So if it’s your friend already,like there’s someone
that you know in person,you can just invite them
to friend you on Facebookor follow you on Twitter. If it’s someone you don’t
know you’re gonna haveto work more to build that connection. And here’s how you do this. You go and look for all
the people in your spacewho are putting status updates post. If they have questions respond
to them, help them out. If they have articles
feel free and share themif you think they’re valuable, right?You can repost, re-share,
whatever it may be. If there’s other people on
these channels, fan pagesthat are related to your industryeven it’s your competitors
and they’re asking questionsyou can respond to them, help them out. That’s how you build a connection. Even when you’re posting on your own page,when someone responds with
a question or a comment,you should acknowledge that they’re there. Thank them for leaving a comment. Respond when they have a question. That’s how you engage. And what I found is
over time as you engagewhat you’ll see is a lot of peoplewill come back over to your
site, they’ll follow you. You’ll engage deeply with themand they’ll become a
loyal diehard follower. It’s not just about growing your numberand having 1,000 followers
or 10,000 followers. Which then gets me into my last tip. And the last tip is don’t
go for follower count. It’s all about having valuable
connections, personal ones. Because if your first
100 fans or followersaren’t that engaged with you,all these social networks
have it in their algorithmswhere they’re looking at a percentage. So if you have a million
fans but only 1,000 engagethey’re like whoa this is
a terrible engagement rate. We shouldn’t show your content to anyone’cause no one likes it. But if you had a hundred followersand every single one liked it, shared itand commented, they did
all three of those things,social networks like
Facebook are gonna be like,this content is amazing
it needs to go viralbecause everyone loves it. So it’s not about having
the most amount of fans,it’s about having the most
amount of engage fans. If someone’s not gonna
engage you don’t want them. Don’t just pay models to talk about youso you can get more followers. It’s about having the most
relevant diehard fans. And I know as I said that
was maybe the last tip,but here’s one more bonus tip for you. Don’t push people to your
business from day one. Within three months or
six months by all meansyou can start talking about your business,slowly mentioning it. Try to get people over to
your site and us customers. You can do simple things
like just sharing a link. But you don’t wanna do that from day one. Why would you wanna promote your businesswhen no one’s following
you, they’re not engaged. If you walked up to a random
stranger on the streetand you said, „Hey my name is John. „I know that you buy toilet paper“because everyone uses toilet paper. „Would you like to buy my toilet paper?“They’re gonna be like,
„You’re crazy, who are you?“We don’t want to buy anything for you. „You need to build a connection. No one’s gonna buy from youuntil you build that relationship. So don’t promote your business
until three to six months. I’m to the extreme in which I like waitingnine months to a year. But again you can do it
within three to six months. If you’re doing advertising from day one,you can promote your business instantly. But if you’re trying to build
up everything organically. You can’t promote your
business from day one. So that’s it if you’re still confusedon how to get started with social media,leave a comment below I’ll
answer, I’ll help you out. If there’s anything I can do to help youjust let me know. I truly am here to help you succeed. Thank you for watching. Please comment, share, like,and tell other people about this video.