Instagram For Business: Instagram Marketing In 5 Easy Steps 2020

Hey, it’s Wes from Printful!Marketing your e-commerce store can get overwhelming
– you want to be everywhere at once, but sometimesyou just don’t have the time to keep up
three or more different channels. So, if you don’t know where to begin, concentrate
on one, make it great and then you can addother channels later. Right now Instagram is the platform where
brands of all sizes can easily connect withtheir current and potential customers. Many of our clients have made their sales
because of how successful their Instagramaccounts were. Because the t-shirt and apparel industry is
so visually based, Instagram has been my numberone marketing tactic or sales tool. I’ve dabbled with Facebook ads, email marketing,
but Instagram has given me the most returnon investment. If you stay until the end of this video, you’ll
learn five easy and important steps that willset you up with a pro-Instagram account for
selling products. Before we begin, make sure you subscribe to
our channel and tap on the little bell iconto get notified about our latest videos and
never miss out on new ways to make your storemore successful. STEP ONE: SET UP INSTAGRAM BUSINESS
First, it’s not enough to have an Instagramaccount – you also need to get serious about
what and how you post. Setting up Instagram Business will help you
manage your work – it will show you the bestupload times and other important statistics,
like who your audience is and what are yourtop-performing posts. You will also get a lot of extra options for
posting – like tagging your products and schedulingand auto-publishing posts with apps like Later
or Planoly. You can switch to Instagram Business on your
mobile device – under your profile settings,go to “Account” and choose “Switch to
Business Account”Instagram is going to ask you to connect Your
Facebook page. We recommend creating one even if you don’t
plan on posting on it regularly. You’ll need to have a Facebook page in order
to make your posts shoppable – we’ll talkmore about that later. If you don’t have the time to keep up with
both a Facebook and Instagram page, you caneither make the Facebook page secret after
you have connected it to your Instagram profile,or you can plan all of your Instagram posts
to go to Facebook automatically, so you willhave fresh content on there without any extra
effort. If you don’t connect a Facebook page, Facebook
will create one for you and you will havethe ability to claim it and add information
later. You can find a link to a detailed step-by-step
tutorial on switching to Instagram Businessin the description below. STEP TWO: MAKE YOUR INSTAGRAM PROFILE YOUR
SECOND HOME PAGENow, if there ever was a platform where your
profile needs to look good, it’s Instagram. Let’s start with your name. While it is important to put your store name
on here, you can also add your top keywords,as this part is searchable on Instagram. Next, your website. It is crucial that you put a link to your
store here, so that people can actually goto it to buy your products. But you can also use this space to direct
your followers to specific products or otherplaces you want them to see. We’ll talk about this again later, so keep
this in mind. And then, your bio. Be clear about what exactly it is that you
are doing – so that your followers don’thave any questions about what kind of a profile
this is. Next, use this opportunity to add a unique
brand hashtag your customers can use to showoff your products. Before you add it to your profile, though,
post some pictures with it or ask your customersor friends to post some for you, as you don’t
want it to be empty when people click on it. You can also tag your personal profile in
the bio, giving the business a bit more personalityand you can use emojis to spice up your bio. It’s not possible to start a sentence in
a new line on Instagram, but for that, youcan prepare the text somewhere else and copy
it in this field when you’re done. When your profile is filled in, you can move
on to the content. It’s very important to post regularly. You can post to keep your customers up to
date on any new product releases or otherannouncements, find new ways to showcase your
products, and create variations for your mockupsthat will appeal to different customers. Ideally, you should post a photo a day if
you can. If you feel like you don’t have the time
for that, with Instagram Business you canuse third-party apps like Later or Planoly
to schedule your posts for the whole week. You can also plan your feed there and make
sure that it will all fit together nicely. You can find the links to all of the resources
in this video in the description below. If you don’t want to take the pictures yourself,
you can use Printful’s mockup generatorfor your product photos for free, or subscribe
to Placeit or a similar service. Next, it’s important to work on your captions. Engage with your audience when you can, ask
questions and answer any comments they make. Add relevant hashtags to your posts – you
can use a service like Display Purposes togive you the most popular tags, similar to
the ones you already have in mind. You should try to use a mix of popular and
less popular hashtags – that way you willget a big audience with the popular tags and
also have a greater chance to appear on thetop of the less popular ones. If you are using a lot of hashtags, try putting
them in a comment, and start the comment withfive dots, each on their own line. Instagram will collapse the comment, showing
only an ellipsis, giving your post a cleanerlook. STEP THREE: MAKE YOUR POSTS SHOPPABLE
You have probably seen posts like these onInstagram all the time. The good news is, with an Instagram business
account, you can join the fun!All Instagram Business account owners can
tag up to five products per image, or up totwenty products per carousel to display product
names, short descriptions, and prices. If a follower clicks on the product in the
picture, they’re automatically directedto your shop for more details. Instagram Stories can feature one product
sticker per story as well. Now, one of the easiest ways to make product
tagging available, is connecting your Instagrambusiness profile to a Facebook page catalog. There is a link in the description to a step-by-step
tutorial on how to create a catalog. During the process you will be offered two
options – adding new products from your storemanually or connecting your account to e-commerce
platforms where you have set up your shoplike WooCommerce, Shopify or BigCommerce,
automating the whole process. Choose whatever makes more sense for you. Once your products are added on Facebook,
your account will be reviewed. This will happen automatically, but it can
take a couple of days for the “Shopping”option to appear on your Instagram business
account. When it does appear, your last step is to
enable it on Instagram and then connect thecatalog. Link to the tutorial in the description. Now, when you add new posts, you will see
the option to tag products here. Choose what you want to tag, add an engaging
description and you’re done!You can now see all of your products in the
“Shop” tab on your profile as well. Note that products tags don’t show up on Instagram
desktop, so you still need to send peopleto shop on your website as a backup. STEP FOUR: INTERACT WITH YOUR CUSTOMERS WITH
INSTAGRAM STORIESWhile your Instagram feed is all about consistency,
Stories are less permanent – they disappearafter 24 hours and give you a great opportunity
to play around and engage with your audiencewithout spamming the feed. In addition to being able to tag your products,
you can add poll stickers, ask and answerquestions and showcase your latest products
live. You can also test some of your designs and
ask people to vote for the ones they’d liketo see on your store. Use this opportunity to really connect with
your customers and show them the person behindthe brand. Stories are the best place for a call to action
– and while the “Swipe up” link optionis only available to accounts with more than
10 000 followers, you can always direct yourfollowers to the link in your bio. Don’t change it up too much, as it should
always link to your store if anyone is visitingyour profile and want to see what’s up, but
you can link to a specific product categoryor blog post. If your Story happens to be a great success,
you can always make it permanent by savingit to your profile Highlights. Keep them organized and give them easy to
understand titles and you are good to go!STEP FIVE: USE USER GENERATED CONTENT
Finally, user-generated content is a big partof marketing for many brands. It gives social proof to your brand, which
is one of the main motivators for customersto buy your products, because it makes the
brand more trustworthy. Using user-generated content puts customers
in the center, and lets them tell your story. Plus, it’s free!One way to encourage your customers to post
photos of your products is to promote theuse of that unique brand hashtag in your bio. You can offer a discount for the next product
they buy if they post their review on Instagram,but ask them to be transparent with their
followers if they do so. This also gives you a lot of new content to
post on your own profile, which is great ifyou are struggling to think of original posts. The rule is – you should always ask permission
before regramming posts on Instagram. Once you have the green light from the author,
you can download the photo and post it onyour profile or use a third-party app like
Repost for Instagram to regram the post. Always give credit to the original author
– it makes you look more trustworthy and createsa positive relationship between you and your
customers. Everyone likes to be seen, and this is a win-win
for both you and your Instagram followers. And it doesn’t need to be just around your
products. If your brand is connected to a more general
idea or trend, like fatherhood, for example,you can engage with people on any topics related
to that. People submit a lot of photos of their dads,
and people tag their dads and send us videocontent of their dads. We are very grateful and appreciate all of
the good content we get. We hope to embrace our fans more and grow
the community more. Ask your followers to share their stories
and show support for their struggles, celebratetheir successes. Create a community. It can help you grow and reach a wider audience,
not just your customers, giving your brandmore exposure, plus your engagement rates
will be over the roof. And that’s all five!You can find a checklist of all five steps
and the resources we mentioned to help youalong the way in the description below. What else would you like to know about selling
on Instagram?Post in the comments bellow to get some more tips!