When you’re running an online business,traffic is key. After all, every person who visits your storeis a potential customer. But, how do you draw in people to your store?Simply put, marketing. And Instagram is one of the most effectiveplatforms that ecommerce entrepreneurs canuse when marketing their store. Hey guys!I’m Jessica with Oberlo, and today we’llbe looking at Instagram influencer marketing. We’ll break down what it is, how it works,and what you can do to launch your own influencermarketing campaign today!Let’s jump into it!Even if you’re new to ecommerce, you probablyknow that there are new marketing tacticspopping up all the time. When you’re getting started, it can be toughto figure out which of those marketing tacticsto focus on. Instagram influencer marketing is one of themost popular marketing tactics around today. before we dive into that, however, let’squickly talk about why Instagram is a greatplatform for ecommerce entrepreneurs. We mentioned earlier that Instagram boastsa HUGE audience which you can tap into withyour marketing campaigns. 800 million peopleuse Instagram per month, and that audienceis growing bigger by the day. That great news for entrepreneurs is that70% of those users seek out brands on Instagram. In other words, Instagram is home to a hugegroup of potential customers who actuallywant to see promotional content. This is such a useful channel for ecommerceentrepreneurs. You can use the platform to promote your latestproducts, acquire new customers, and evencommunicate directly with your fans. If you’re worried about creating stunningpanoramas and product photos for every post,relax. You can source Instagram content from otherusers and share that with your audience. Just remember to ask the original poster forpermission, and credit them in your post. It’sa win–win situation – you post new content,and they get promoted for free. By now you might be thinking: if Instagramis so great for marketing on its own, whyworry about influencer marketing? Building a following on Instagram is tough,especially if you’re new to operating abusiness account. It certainly helps if you sell visually-appealingproducts, but honestly, there’s no guaranteethat you’re going to build a following justby posting images related to your productsor brands. The bottom line is, If you don’t alreadyhave an established audience on the platform,it’s going to be hard to use Instagram togrow your business. That’s exactly why Instagram influencersare so useful for ecommerce brands. They’ve already built up their followingon the platform organically. They have thousands of followers, and thesefollowers are genuinely interested in whatthe influencer is posting. You can use inluencers and tap into theiraudiences of highly-engaged potential buyers,and promote your products directly. Because Instagram influencers are people andnot brands, their followers are much morelikely to trust their advice. When they recommend certain products to theirfollowers,their followers are more likelyto engage with that content. So Instagram influencers are great – theycan help grow your brand and sell your products. But how do you get influencers involved withyour marketing campaigns?And how do you know if you’re choosing theright influencers for your brand?The world of influencer marketing can be intimidatingat first, but don’t worry. We’ve got a strategic approach that’llhelp you nail influencer marketing. First things first, you’ll need to findthe right influencers for your brand. This is totally dependent on what you’reselling, and the brand image that you’retrying to build. It’s always a good idea to use data-drivendecisions when it comes to building a business. With Instagram, there are plenty of toolsyou can use to find the best influencers foryour brand. Tools like Ninja Outreach and Snapfluencecan connect you to a wealth of influencerswho are ready to get involved with new, excitingbrands, like yours. Simply search for the type of influencersyou’re looking for, using keywords like“womens fashion” for example, and you’llbe presented with a list of high-potentialinfluencers. You can also search for influencers manuallywith tools like Keyhole. io Search for termsrelated to your niche, and you’ll see whichusers have the highest engagement. Later, you can reach out to those influencersdirectly. Finding the right influencers might take awhile. You’ll probably need to go through manydifferent posts and hashtags to find influencerswho are a good fit for your brand, but it’sworth it in the long-run – investing timeup-front can help you to avoid failed marketingcampaigns in the future. Once you’ve found the right influencersfor your brand, you’ll need to start makingsteps towards forming a business partnershipwith them. First, send your chosen influencers a briefintroduction to your brand. Give them an idea of the products that you’retrying to sell, and provide them with someinformation about what you’re looking forfrom their posts. You’ll also need to compensate influencersthem for their services. Typically, Instagram influencers are paidin one of two ways – by flat monetary compensation or by a commision-based payment, like 10%of every sale that they bring. You can measure the sales a particular influencergenerates by providing the influencers witha discount code, like ‘JESSICA10’. You can assume that every buyer who entersthat discount code came from that influencer,and you’ll know how much commission youneed to pay. Decide which payment method fits your businessbest, and include your choice in your initialpitch to them. Once you’ve come to an agreement with yourinfluencers, it’s time for them to get towork by promoting your brand. You’ll likely need to send your influencersa couple of products that they can use intheir campaigns – you want their followersto notice the influencers wearing or usingyour products. Don’t worry if you’re dropshipping, thereare no problems there. Just ask for the address of your influencersand ship the products directly to them. Once they’ve received the products, reiteratewhat you’re looking for. Consider giving them a few examples of Instagramposts you love, so they know what you’reexpecting. And here’s a pro tip: Create an accountbit. ly and use it to shorten the links toyour product pages. Why?It’ll look more professional when influencerspost the links and bit. ly will give you analyticsabout the number of people who clicked thelink. That’s great for gauging the success ofyour influencer campaigns. Within no time your influencers will be postingabout your brand , and hopefully driving tonsof high-potential traffic to your online store. Alright, so that’s all for today. Like I mentioned earlier, we’re postingnew videos every week, so make sure you subscribeto our channel. That way, you’ll get a heads up when somethingnew hits YouTube. Thanks so much for watching and we’ll seeyou again soon. In the meantime: Learn often, market better,sell more.