Create a Fortune asks,“Hey Dan, I started a socialmedia marketing agencyand I need clients. I have no network of business owners. At the moment, I’m cold calling. So, what do you recommend for someonewho starts a B to B business?“Create a Fortune, that is a problem,because if you’re startinga B to B business,you’re starting a socialmedia marketing agencyand you have problems usingsocial media to get clients,do you see the problem with that?It’s a little bit like, youare trying to teach someonehow to quit smoking and you’re a smoker. Or you haven’t done it. So you might think starting an agency,nothing wrong with starting an agency. But I’m saying is, thatif you haven’t done it,you can’t even do it for yourself,how can you do it for other people?I think that’s an integrity issue. Assuming you have the expertise,assuming that you can do what you do,when it comes to social media marketing,how do you get started?And I know, if you’re watching this,maybe you’re thinkingof using social mediato grow your business,to promote your products and services. Let me give you a three-step,step-by-step formula. Three steps is very simple. Number one: Find out where they are. Find out where yourideal clients hang out. Where are they?Are they on Linkedin?If you’re selling B to B,I think Linkedin is a veryvery powerful platformbecause there are so manybusinesses on Linkedin. If you’re selling B toC, business to consumer,then maybe Instagram is the way to go,or Facebook is the way to go,or YouTube is the way to go,or Snapchat, or Twitter. Whatever it is that you choose. But you wanna first of all,be very very clear whoare your ideal customers. Who are your ideal prospectsand where do they hang out?Where are they, out ofthis vast ocean of internetand this information highway?Where do they spend their time?Figure out first, whereare they hanging out?Find out, where are they?And number two:You want to get in front of them. When I say get in front of them,is, out of all these platforms,you want to just pick one. One of the worst things that you can dois try to get on all these platforms. You’ve got your Twitter,you got your Facebook,you got your YouTube,you got your Instagram,you got your Linkedin,you try to do them all. When you try to do that, you will fail,a hundred percent, because each channel,each platform has its own uniqueness. You need to market to theaudience very differently. The way you talk tothem is very different. Unless, like me, you’ve grown to the pointwhere you have a pretty bigteam to do all these things,when you’re just gettingstarted, just pick one. Just pick one. Maybe it’s YouTube. Maybe it’s Instagram. Maybe it’s Linkedin. Just pick one platform. And you focus on that platform,and you focus on just masteringand understanding that platform. And you learn everythingyou possibly couldabout that one platform. As you do your marketing,as you create content,as you add value, you willlearn, you’ll get feedbackwhen marketplace is this working, right?Then you can improve from there. Every single course,let’s say you want tolearn about Instagram,you want to master Instagram,you want to market on Instagram. Get every damn programcourse that you could. Read every damn book thatyou could on just that,on Instagram. And you master that. And implement the ideas. And you go back and implement. You reflect, learn fromit, and you implement. That’s how you get goingwith social media marketing. Don’t try to do them all, right?Jack of all trades, master of none. Number three:It is so simple. You sell them something. What?That’s right. You fucking sell them something. You need to sell somethingin exchange of money. You can’t just have social media followingand hope that maybe somedaythat will turn into money. I have a friend of mine. I won’t name any names. She’s a top, one of the topten influencers in Canada,on social media, top ten, like magazines feature her,like top ten in terms of influence. She’s broke, making lessthan $30,000 a year. Looks glamorous,looks like there’s a lot of followers,can’t make money. And when I was talking to her in privateand she was crying and she’s like“I’ve been doing this,I’ve been creating content,and people think I’m so successful. I’ve got this massivesocial media following. I can’t even pay my rent. „I said, when was the last timeyou sell something to your audience?She said,“Well I don’t want to sellanything to my audience. They would think that I’m a sell out. I don’t know if I should sell something. I can’t talk about that. I’m gonna loose my audience. „That is the wrong attitude. The only purpose to be on social mediais to bring in business. Some people use social media for pleasure,I think, poor people, broke people,they use social media for pleasure. I use social media for profit. I’m not on social media for pleasure. I am on social media to make a profit,to grow my company, to build my brand. That’s the only sane reasonto be on social media. As a byproduct of that, I getto impact millions of people. But I don’t loose focus of the factthat I’m using social media as a tool,as a vehicle to grow mycompany, period, period. So you need to think about that. What is your intent, what is your outcome?You need to be very clearthat you’re out there. What are you doing instead ofjust doing a lot of activitiesand doing posts andgetting likes and all that. You’ve got to sell them something. If you cannot overcome that,then you have a problem with selling. You’ll always struggle withmaking money on social media. You need to combinesocial media with closing. And that’s what I do. I teach high-ticket closing. By the way,if you have not attendedmy brand new master classclick the link below, or somewhere here,I’m gonna have my team put up a link. Join me for a two-hour free master class. I’m gonna go in-depth muchmore into high-ticket closing. How do you use some of these things?How do you actually sellyour products and serviceswithout coming acrosssalesy and slimy and sneakyand snake oil salesman?How do you make peoplewant to buy from you?That’s what I teach. So, let’s review the three steps. Find out where they are, who they are. Number two: Get in front of them. And number three: You sell them something. It’s as simple as that:one, two, and three. Don’t make it so complicated. Don’t make it so complex. It’s not, right?It is not. Just like fishing. You go where the fish is, here’s the bait,and you get a fish. And you eat. It’s that simple. Find out where they are. Get in front of them. And sell them something. That is it. Comment below if youhave any other questionsabout social media. And don’t forget to clickthe link and join mefor my new master class.